By acquiring Xilinx,
https://www.cnbc.com/2020/10/27/amd-to-buy-chip-peer-xilinx-for-35-billion-in-data-center-push.html
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I remember back in the 90's as a rather smug Intel employee asking myself the question "When will AMD finally just go away?". Their success has been a 'smug buster'. ;)