Recalling this May 2020 article- more timely than ever: https://seekingalpha.com/amp/article/4348930-how-to-avoid-investing-in-next-xerox
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Only dividend chasers are into XRX today, or those shorting it. It’s like GE was-everyone wondering why the volume when the answer was greed and assuming a good brand meant fundamentals existed.
I love this bit: “ $10,000 invested in Xerox stock in mid 1972, with all dividends reinvested, would still be worth only about $10,000 48 years later in 2020”. That’s serious long term underperformance. You’d be better off with cash.