Thread regarding Intel Corp. layoffs

Google Whitechapel custom chip for Google Pixelbooks is a similar effort to divorce Intel

Not exactly new news but the design goals smells like Apple's M1

https://www.axios.com/scoop-google-readies-its-own-chip-for-future-pixels-chromebooks-e5f8479e-4a38-485c-a264-9ef9cf68908c.html

  • also 8 core
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Current Google Pixelbook Go all use Intel chips. Not going to be much longer.

Google using Samsung 5nm to compete with Apple's TSMC 5nm, both leaving Intel behind.

Laptop chips are the most profitable sector in PC processors even before the pandemic, and it's going to get even bigger. The boat's leaving without Intel.

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| 1362 views | | 6 replies (last )
Post ID: @OP+17UOsHaa

6 replies (most recent on top)

@1yoc+17UOsHaa Nope. Still sticking to Intel chips after developing their alternative would defeat the entire purpose of Google developing those chips. One- customization and two- lower costs so higher profit margin for themselves.

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Post ID: @1sns+17UOsHaa

The moat has come crashing down and the ARMy has overrun the x86 castle.

The volume of IP being generated for the ARMy will swap all the money that Intel and AMD can throw at x86.

AMD has the advantage of no fab burden and being able to draft on the ARMy at TSMC.

30 years ago x86 crushed the many other CISC and RISC competitors IBM, SUN, DEC and even consortiums like POWER with larger volumes and those larger volumes allowed investing in new better technology a virtuous cycle that couldn’t be beat.

Intel had an ARM license and could have played there but management failed and the MBA CEO sold that asset off.

Intel now is like DEC or IBM, lots of money and profits but not enough volume to drive technology nor IP.

More ironic as they got played the way they played others 20 years ago. Remember I the lost with a MBA and then San Jose State BSer and now got a second class MBA running the place so they are finished as a leader with little chance to catch up.

FUBAR

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Post ID: @1vno+17UOsHaa

Thought that the biggest volume drivers were the cheap Chromebooks for education, ie the ones that use Pentium or Celeron. Pixelbooks with the Core chips are a super niche product (high end Chromebook) that hardly anyone buys. From the article, the first form factors for Whitechapel are the Pixel phones, then Chromebooks with probably the successor to Whitechapel. This follows what Apple did with the A* chips first in the iPhones, then iPads, then Macbooks.

Sure, Google could still purchase a few thousand Core i5/i7 chips to supply their entire Pixelbook production line and have some surplus leftover, so GB needn't worry about losing Pixelbook revenue stream ;)

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Post ID: @1yoc+17UOsHaa

@xst+17UOsHaa there's no way he could spin it like that because out of the four Pixelbook Go models, two of them use Core i5 CPUs and the top model uses Core i7.

People are probably just going to plug their ears and go lalala

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Post ID: @1xsn+17UOsHaa

Reading these latest posts on a laptop containing an Intel CPU, perhaps the last Intel chip I will be using. It totally blows my mind how the company failed to maintain its competitive edge. The company I worked for before Intel ? .. Kodak .. 2 once upon a time titans that could not adapt and keep pace.

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Post ID: @twe+17UOsHaa

I wonder how Greg Bryant is going to spin this loss? "We don't need Google as a customer because they were buying too many low margin chips." This is after "We don't need Apple as a customer because they were buying too many high margin chips."

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Post ID: @xst+17UOsHaa

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