We have tremendous opportunity to further accelerate our business banking segment strategy. Lynn Heitman will now focus on leading these efforts by building an expanded team and partnering across the bank to create a holistic business banking. The following leaders will now report directly to Lynn:
• Ed Hudson, who has led the development and execution of our business banking strategy for the past year will continue to align our strategy across the bank and drive forward our deposit, loan and payment solutions into a streamlined customer experience while leveraging the success of our business banking experience studio. Ed will also continue to lead our strategic partnership work.
• Mary Miklethun will assume a new role developing and driving industry specific and business size segment strategies, as well as targeted segment strategies for minority- and women-owned businesses. In her new role, she’ll also oversee the business banking analytics and reporting function and provide overall program support for the Paycheck Protection Program portfolio.
• Joe Jepson, Joey Nix, Eric Racusin, Michael San Martin and Craig Veurink will continue to lead business banking efforts for each of the five metro regions. These leaders will now report to Lynn with the goal of driving market-specific actions and customer engagement activities aligned with our segment strategy while maintaining a dotted line relationship to their respective regional executives. They’ll continue to be very active in each of their regions and partner with their market-based business banking sales teams who will remain embedded within their assigned markets.
• Erik Daniels and Nanette Reid will continue reporting to Lynn in their same capacities managing our Small Business Association and Emerging Business Group teams, respectively.
• We’ll also build out a new sales transformation team that will be responsible for building a comprehensive one U.S. Bank program of sales capabilities, tools, education, training and support for our bankers. This role will also oversee our centralized banker teams, driving effectiveness and efficiency in reaching and servicing customers and prospects. We’ll begin recruiting for a leader to oversee this group in the coming weeks and will share updates as they’re available.
Lynn and her team will also work closely with Irv Henderson and his team to continue to evolve our business banking capabilities and services. Together, their teams will create and deliver a suite of tools that combine both human and digital elements to serve our business banking customers in an exciting new way.
A new approach to strategy and distribution for consumer products
Mirroring the increased focus on business banking, Tom Parks will assume an expanded role leading the strategy and distribution efforts for our consumer products. His team will serve as the backbone and central support function for our markets. Tom’s team will now consist of the following direct reports:
• Dale Jacobson, who will transition from his role in Community Banking to establish a robust sales support and market activation function for all CBB. Dale’s team will serve as a resource to bring together critical elements to support our frontline teams in their engagement with customers. As part of the creation of the Sales Support group, Gina Burmeister and the workforce management team will now report directly to Dale.
• Jill Enabnit, who will continue in her role overseeing deposit products and strategy, ultimately resulting in the creation of compelling and competitive relationship-based products and solutions.
• Christine Hobrough, who will lead collaboration and engagement efforts across CBB in conjunction with key partners.
• Jen Miller, who recently joined Tom’s team to fill a new position leading our strategic alliances. In this role she’ll oversee the transition of our State Farm alliance while developing additional alliance relationships.
• Laurie Sorvick and John Stimson will now report to Tom in their current capacities to extend support across multiple products.
• Nico Montoya and Tony Dorn will maintain their current reporting relationship to Tom in their existing roles.
Consumer lending growth
Over the past year, Tom Wind and the leadership teams in Home Mortgage and Dealer Services have done a tremendous job leading our growth efforts in key consumer lending areas. To build on their successes and leverage synergies within the full scope of the consumer lending space, Werner Loots will move from his role in the Digital organization and report directly to Tom.
Werner will bring his expertise in transforming teams and experiences from his time leading the bank’s Agile efforts in our Experience Studio. He‘ll be instrumental in helping us continue to refine our digital processes as part of our ongoing consumer lending experience transformation.
In this new position, Werner will lead the teams focused on our home equity and consumer personal loan products. Reporting to Werner will be:
• BJ Roelike, who will continue in his role leading home equity and personal loan operations and fulfillment.
• Mike Shepard, who will shift from Lynn Heitman’s team to join Werner where he’ll continue to oversee product management and strategy for home equity and consumer personal loan products.
I’m incredibly excited about the progress we’ve made on our journey over the past 18 months and I’m confident that the steps we’re taking now are the right ones to ensure a successful future by helping us achieve our market growth and customer centrality goals.
This year has certainly been unexpected and unlike anything we’ve ever experienced, but I want to reiterate how proud I am of all your incredible accomplishments. Thank you for everything you have done and continue to do as we navigate through these shifts together.
Tim Welsh
Vice Chair
Consumer and Business Banking