That's the reality ...
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No longer do you load up on back to school fashions... They were uniforms or very casual.
No loner do you go buy the weekend outfit... they are very casual
No longer do they follow the forced retail trend in fashion and those that do are buying ultra premium brands
Our VERY OLD core consumer wants it for basically free and feels that she can use it and return it at will a year later.
The consumer is wise to the horrible sales
The consumer realizes that we had the same (3 day) One day sale with the same merchandise for 8 years
Fast fashion is going to become a thing of the past. The young people know it contributes to climate change. They are correct.
Load up yo scuba gear. The water is coming in.