Thread regarding National Instruments Corp. layoffs

NI S---S

Perhaps you could've saved at least a few positions from not wasting money on renaming the company. How much did changing everything to NI cost anyway???

Nothing like laying off just before Christmas.

Sending jobs to Hungary. A–holes.

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| 2829 views | | 4 replies (last January 9, 2021)
Post ID: @OP+18jMS9Zp

4 replies (most recent on top)

The whole rebranding was such a waste of money especially during pandemic. Lot of ui changes especially in nxg only to dump nxg at the end of the year!

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Post ID: @wfwy+18jMS9Zp

The whole rebranding was such a waste of money especially during pandemic. Lot of ui changes especially in nxg only to dump nxg at the end of the year!

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Post ID: @wroj+18jMS9Zp

Those dollars are being put to great use with stunning marketing programs like this: "An Ode to Data" https://www.ni.com/en-us/perspectives/engineering-zeal–an-ode-to-data.html Brilliant! Does the marketing group even understand ni's target customers - oh, but we're focused on solution-level marketing so I'm sure the poetry is a big hit with target accounts and their management. LOL!!! Glad I worked on my resume over the break.

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Post ID: @rrvq+18jMS9Zp

Beyond wasting money on the re-naming/re-branding, there's the incredible waste of money on LabVIEW NXG which was put to it's grave recently.

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Post ID: @kqc+18jMS9Zp

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