Here's the key part in the article cited below regarding Nike HR's view of people analytics:
"Here’s how Nike sees people analytics, according to Amanda Tomkoria, Senior Director of Global Talent Management Practices. “We have a talent vision—the best come to Nike and choose to stay every day. Metrics help us bring that vision to life. Just as we track business success with financial and operational data, people analytics is our way to hold ourselves accountable as we measure progress to know if we’re moving in the right direction to achieve that vision.”
As technology develops and circumstances change, selecting and building strong, well–trained teams has become even more important. The COVID–19 pandemic revealed a strong need for effective leaders, adaptable employees and contingency plans for when things go wrong. More broadly, though, HR leaders have been talking about a skills gap for quite some time, especially in digital and high–skilled fields. Finding, training and promoting the best talent is the key to closing this skills gap and driving critical business outcomes. People analytics can provide a highly accurate investment strategy as we look to invest in what matters most—our people.
“Like high performing sports teams, Nike uses insights to identify priorities. We then use those insights to adjust as needed so that we can deliver what matters most to our people—accelerating a culture of inclusion, high–performance, learning and coaching. Data enable us to innovate and move with speed,” Tomkoria adds."
I think this is pretty funny to read coming from an organization that still uses paper forms for performance reviews. In addition, the past 5 years I've been at Nike, I've never seen an allocated training budget for employees and only 1 of my managers has ever reviewed my individual development plan. In addition, there is a video on Youtube where JD states he doesn't think it's tge company's responsibility to develop people, but that employees should invest in themselves.