Thread regarding IBM layoffs

Working in Marketing here

I wonder how challenging it is to work in Marketing here and does RA in September sound a relief to those working in Marketing? Somehow I think that I if I was an expert at marketing, I would never want to work at IBM.

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| 2006 views | | 7 replies (last July 11, 2021)
Post ID: @OP+1bKqO0zd

7 replies (most recent on top)

IBM Marketing is really good at marketing to IBMers. But that said, like a few of the comments here, the way the budget is segmented, Marketing rarely gets to implement an actually disruptive idea that could work.

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Post ID: @2hnb+1bKqO0zd

The dysfunctional relationship between marketing and sales at IBM is legendary

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Post ID: @2pft+1bKqO0zd

Marketing at IBM is production of presentation material(s).. at its best, for the current Marketing Exec (no shortage of empty-suit VPs). Rarely is there message coordination across the product line(s) that a typical customer encounters. IBM marketing views are very narrow... specific to the revenue metric (eg Cloudpak licences).. Journey To Cloud (great marketing hype) is an IBM journey, not a customer journey.

IBM Marketing folk do not have any budget to spend on ideas that generate leads/business.
IBM Channel Marketing is similar.. IBM's idea of an ideal channel partner is one who's business is 100% devoted to IBM (ie effectively sales&support-outsourcing.

I sincerely doubt the IBM marketing experience has any relevance at another company.. its like a flock of administration assistants.

It is a good place to hide (salary no commission, so no rev metrics really)) while you look for a real job, inside or outside of IBM>

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Post ID: @1dds+1bKqO0zd
I am IBM marketing expert ...

nicely done

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Post ID: @1rrm+1bKqO0zd

Marketing is hard at ibm because you have to try and sell p00p products and vaporware like watson. It’s also easy because no matter what you do no one will buy, so you don’t have to bother trying hard.

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Post ID: @1gcz+1bKqO0zd

I am IBM marketing expert and In my HUMPBLE opinion (imHo) marketing at IBM is rigorous and easy challenge. We have best technology analytics, and data scientists who conquer space, time, cancer, and planet with Watson advanced AI augmented. We have only to spread glorious words in suport of our grand vision. RA is no relief but is imprisonment in other words you are locked out of IBM, which is superb marketing company. I hope i no RA. IBM! IBM! IBM!!!

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Post ID: @1lla+1bKqO0zd

If you do marketing at IBM, it’s because you can’t get a job anywhere else.

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Post ID: @1cmb+1bKqO0zd

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