https://seekingalpha.com/article/4439986-evs-wont-save-ford?mail_subject=f-evs-won-t-save-ford&utm_campaign=rta-stock-article&utm_content=link-2&utm_medium=email&utm_source=seeking_alpha
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So true:
The EV aspect of the company is being aggressively marketed but the actual details of producing EVs seem to have escaped the company
This paragraph really hits the problem on the head:
Clearly, the company is doing something wrong here. The company has second-mover advantage and a government supportive of EVs. Yet the company has failed to make the appropriate preparations for its supply chain. The EV aspect of the company is being aggressively marketed but the actual details of producing EVs seem to have escaped the company. In the EV industry, production prevails over all else. Ford could have prepared for its foray into EV much better.