investors want to break up macys into brick and mortar and E commerce with them focus on them on the online side only.. this was done with saks 5th ave
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The old "GoodCo, BadCo" strategy. Bonus points if private equity gets ownership and can firewall off all the "bad" assets like mall leases or underperforming stores in a toxic waste holding co., stop paying vendors and run it off in a bankruptcy like fashion.