February is equity maturity month, meaning VP and above cashing in big time. Stock appreciation doesn’t matter because they receive RSU’s. Think stock at zero cost. So it’s 6 figure party time followed by March bonus time. Have a VP buy you lunch, you’ve earned it !!!!
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This is maddening
Coincidentally, it's also layoff season - where they slash costs to boost the bottom line (and stock valuations!) right before cashing 'em out.