Do you think we'll bounce back?
15 replies (most recent on top)
What was the rationale to shut down (or is it sell) the military business? It had its ups and downs but delivered profit while needed few resources. The business was generally an example of good engineering and quality.
I think it will be making the Wave radio and licensing its name for shoddy products sold in stores like TJ Maxx, just like the Ralph Lauren, Tommy HIlfiger, Lucky Brand, and Michael Kors licenses TJX buys to stamp on the products they manufacture themselves.
Sure won’t. In 5 years, bose will be nonexistent or a larger company will be using the name on new products. In a world where Bose gets purchased, everyone remaining is getting the axe. A company like apple or sony has better supply chain, operations and research funding. They won’t need a large majority of whoever is d-mb enough to still be there in 5 years.
To be competitive in 5 years we need valuable technology in the pipeline now. What lila thinks is valuable and applauded last week isn’t gona fully cut it. Lets hope there is a skunk works someplace with better vision… if not, then prepare your parachutes or be ready to sell me too products at a premium price until the brand is ground down to dust in 10 years. Unfortunately, things are dangerously close to the point of no return and this round of layoffs should have made that clear. There just isnt much room left for mistakes or poor decisions now.
Selling to Apple? Then the employees remaining that time would be so lucky. 😂😂
Five years from now, closing on the sale of R&D and CC to Apple for their new New England regional office. Harman gets the Res with their purchase of Pro.
Let’s use this product as an example. sound sport wireless , reviews are battery life sucks, design is bulky, and was released in 2016. Still on the market still the same design color and battery life, no intent to update redo or change. What a shame! So no unless they decide to listen and make more effort to compete no future
It's really no secret that Lila was brought in to downsize the company and eventually sell off all assets and close the whole thing down. MIT has "non-voting shares," but those few who still own voting shares will make out quite well, of course, since most of them are on the board.
Someone asked here about selling pro and military.. regarding that.
If you were in Lila's last week's all employee meeting, she mentioned about this. I don't know who is going to buy it. same for pro.
But what I have heard is there is a big list companies that is very interested in buying. Bose is just working on it and will be sold by mid to late summer of this year.
When Pro goes away, that's the end of the line for generations of acoustic expertise that built the company. With consumer electronics flailing in the world of sound bars and portable toy speakers, headphones and earbuds constantly five years behind the competition, and ASD relegated to making fake motor sounds for electric Hummers, Pro is the only division still dedicated to making high-quality loudspeakers for music reproduction.
If the current BOD and executives continue to steer the company, in five years Bose will be selling off the Framingham real estate and the patents, and maybe some trademarks if they still have any value.
If asked this question 5 years ago, I would have expressed a hopeful "yes" to bouncing back after the first couple rounds of layoffs to that point, selling the manufacturing plants in 2016 (including the recently built plant in Malaysia), and on and on.
Now, hope is lost and a "no" from me regarding any bounce back. The repeating nightmare of watching my colleagues, along with myself, falling into that dark bottomless pit continues.
Can someone tell me more about the sale of miltary and division- what is the details? who is the buyer, when will this be completed?
In 5 years bose will be a slim company or may be gone. See Lila's past history. She came from a consulting company background. She knows just how to play with resources without any technical knowledge and product vision. Even this last lay off few weeks back, lots of talented people were laid off. All she wanted to show in her resume is she was able to reduce spending. I'm sure she will also leave soon.
Obviously no. Bose is selling out Pro and Military divisions which are making profit. The remaining ones are consumer electronics and automotive. See who are the competitors for consumer electronics. Apple and Sony. They have a very good ecosystem, which bose does not have. bose cannot compete with these guys. Automotive is not generating any profit either. I'm sure bose will sell automotive as well as it has to go through a different OEM.
Im going to say no, I can’t see it.