Thread regarding Hy-Vee layoffs

Is our merhindise really that overpriced?

When talking to customers, the most common complaint that they have is that our items are overpriced. Is it really possible that the leadership got the price policies wrong to a degree that long time customers are moving to competitor stores?

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Post ID: @OP+1gFMjQob

6 replies (most recent on top)

Lol. Yep. I used to work as a department head for a few years for this miserable company. I got out two years ago. But I remember commenting to a "supervisor" when I first started why these two items I used to buy at Walmart were almost double the price at hy-vee. His response? "25% margin" and, "don't worry about it." I felt like a thief and felt sorry for customers, so I did the right thing and lowered the price, sacrificing margin, but saving my sanity. Just one example. Since I quit, I've never once set foot again in a hy -vee, knowing what really happens to prices in these store.

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Post ID: @2jfv+1gFMjQob

Absolutely. Fareway and Aldi are picking up scores of customers thanks to Hy-Vee's well-publicized failures. Shoppers are coming for better prices and staying for a better overall shopping experience.

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Post ID: @2sod+1gFMjQob

Margins are the worst thing to focus on and that is HyVee's business model. Margins are important, but who cares if you make 25% margin if your sales are $20.00. Wouldn't it make more sense to have a 15% margin and make $100.00. As a wise business man once said, "You don't take margins to the bank, you take money". There's a reason Wal-Mart, Jewel, Aldi are as successful as they are. Secondly, have universal pricing on everything. Makes zero sense to have pricing different at every store, which happens everywhere. Again, an uppermanagement issue.

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Post ID: @czm+1gFMjQob

The reason Hy-Vee is overpriced is because of that monstrosity in WDM. Product at the DC's gets a high mark-up to support the over the top home office. The stores get overpriced groceries from the required source and have to mark them up to cover their expenses. I opine that these things will help in saving our company. 1) Continue
to cut the fat. As painful as it is, this is a must in light of the dubious decisions made in the last several years. I won't rehash them. 2) Sell the corporate property in WDM and operate out of some nondescript office building somewhere. The people in leadership roles who need their egos stroked will naturally move on. 3) Make the shopping experience exceptional, as it was in past. 4) Gut the marketing budget. If the shopping experience was truly a focal point, then millions wouldn't have to be spent to lure in customers by telling them how great we are.

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Post ID: @iot+1gFMjQob

No one’s has ever said HyVee is the cheapest grocery store. Customers were willing to pay extra for a full customer service experience. With they huge labor cut we don’t offer the best service plus we have lost tons of experienced employees the last 5 years and we can’t replace them.

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Post ID: @oqa+1gFMjQob

That is the number one problem with this company.They put so much pressure to hit HIGH GROSSES all these stores are so overpriced the supervisors are inviting competitors into markets and are chasing away customers to ALDI,WALMART ,EVEN JEWEL .This all comes down from the top.Hyvee is definately overpriced..

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Post ID: @tvg+1gFMjQob

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