Lawler said Ford is taking the possibility of a U.S. recession seriously and that the company has modeled several possible scenarios for a downturn.
Still, Ford and the broader auto industry are in a different position today than in past recessions, when the company typically held high inventories and increased discounts that eroded margins, Lawler said.
“We don’t have that today,” Lawler said. “We’re very lean on inventories. We have an order bank that’s significant at over 300,000 units. ... As an industry and as a company, we’re heading into this [possible recession] in a much different position than we’ve ever been in before.”
Those who lived through the 2008 recession, do you think this one could be much worse than the past recession at Ford?