Thread regarding Ford layoffs

Mach-E not profitable? This a surprise to anyone (besides Ford management)

McGyver engineering, recall after recall, low volumes, and rising material costs.

Adds up for me, never will own one.

Back in March, Ford CFO John Lawler admitted that the automaker’s all-electric vehicles wouldn’t be profitable until the second generation arrived, but the Ford Mustang Mach-E proved to be an exception to that rule early on with the EV crossover was turning a profit from the day it launched, as Ford Authority reported last September. In the months since, The Blue Oval has been able to find additional cost savings in the Ford Mustang Mach-E, but rising materials costs have mitigated those margins, as Lawler admitted while speaking at the recent 2022 Deutsche Band Global Auto Industry Conference.

“Yeah. So, we had talked about when we launched the Mach-E, it being contribution margin positive and we actually had a positive bottom line profit when we launched the Mach-E,” Lawler said. “Commodity cost has wiped that out so, from a bottom line standpoint.”

Over the past few months, a number of Ford’s suppliers – including EV battery maker CATL and Bosch – have announced that they will be raising prices as the cost of raw materials continues to skyrocket. In fact, EV battery costs alone are expected to rise as much as 40 percent over the next two years, which recently led to Ford’s stock being downgraded by Wells Fargo analysts.

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Post ID: @OP+1hgtIoz6

6 replies (most recent on top)

Ford only sold less than 50,000 Mach E during the last 2.5 years, since 2020. At this rate, Ford will close down the vehicle assembly plant soon. Ford does not make enough money to support a vehicle plant if Ford cannot sell 100,000 units per year.

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Post ID: @2qti+1hgtIoz6

Also, it is not an attractive vehicle.

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Post ID: @1coh+1hgtIoz6

https://fordauthority.com/2022/06/ford-mustang-mach-e-is-no-longer-profitable-for-the-blue-oval/

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Post ID: @1dru+1hgtIoz6

It's about taking Tesla's market share and customers of their "cyber" door jammer...

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Post ID: @zvz+1hgtIoz6

Material costs are skyrocketing:
https://techcrunch.com/2022/06/15/amid-recalls-ford-says-costs-to-build-mustang-mach-e-are-skyrocketing/

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Post ID: @jxg+1hgtIoz6

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