Is probably landing exclusivity on the iPhone. But that's like Jackson Mahomes dancing on the sidelines celebrating his brothers victories. Aside from that maybe buying Cricket Wireless and they obviously used the brand after blowing hundreds of millions in JVBs AIO wireless brand. AIO Wireless? What was up with that creation???
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Convincing their employees that they are valued and needed…
Cricket is a sh-tshow......
WTF! The greatest achievement in the past 30 years was putting Golden Boy in the lobby of the snake oil Eddie building to show the world that AT$T had the biggest set of brass boys and the smallest brain to match! Shareholder cost $100 billion with a fu--ing B!
iPhone Exclusivity at one point FOR SURE. Good eating back in retail days 2009-2010. Several RSCs were able to thrive. Buys houses, have family, were supported. Moved on from that, but they were good times. Made some lifelong friends from that time. Everyone of them are no longer at T. To think I once actively worked to get people here. Changed for worse. Making the exit. There is life after T
Funny, Stan Sigman and his cronnies went to Palo Alto to discuss with Jobs. They thought they had the upper hand. Jobs laid everything out on his terms. Sigman and company returned to SBC with their tails tucked! Jobs showed SBC who was boss! SBC accepted the deal with egg on their faces.
Maybe the only good thing Ratty did...
The sad thing about the iPhone exclusivity at the time is that the RAN network was not mature enough to handle them. That isn't a knock on anyone, it's just a fact on where things were at the time. Many cell sites running just a couple 1.54 MB T1 circuits at. Run that next to a stadium of people all of a sudden all trying to send pics and videos and you have some major problems.
Took us quite a while to get the network where it needed to be.