Starting with crown Vic and Lincoln Continental with the old V8 and as big as they used to be.
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argo ai, the marriage with vw and ford that went south. go fig
You want to bring back the good old days of gas-guzzling, environmentally disastrous, and downright dangerous cars like the Crown Vic and Lincoln Continental. Because what the world really needs is a 5,000-pound behemoth with a V8 engine that gets 8 miles per gallon and can't even fit in a modern parking space. I mean, who needs things like safety features, fuel efficiency, or environmental responsibility when you can have a car that's as big as a small house and sounds like a dinosaur roaring down the highway? And let's not forget the style - because nothing says "classy" like a car with all the aerodynamics of a brick and the handling of a boat. The public is just clamoring for cars that are obsolete, outdated, and utterly impractical. Please, by all means, bring back these relics of the past and watch as they get crushed by any modern car in terms of performance, safety, and features. It's not like the automotive industry has made any progress in the past few decades or anything.
As an added comment…
I no longer give employee discounts or friends and family discounts. I can’t encourage people to buy ford products when I do t believe in them. So sad after almost 30 years with Ford.
So sad that the only car Ford makes is a Mustang. My 20 something kids don’t want a suv or truck and can’t afford a mustang. Sad to say that there first new car will be an import. They will probably never buy a ford. My family has been ford buyers for 3 generation's but that’s ending now.
Why is Bill Ford so blind at Jim Farley’s poor leadership skills.
Folks, I hate to burst your bubble, but they dont want to make cheap cars that people will buy. They want to build cars that have the highest margin. Its better to build 1 F150 with 40k profit than it is to build 10 cars with 4k profit each. If the C-suit cared about selling cheap cars we would have continued to build sellers like fusion, escort and whatever that other little max thing was called.
@ag+1jk1tjwkp also the Edge, great vehicle. "let's get rid of it." probably doesn't correspond to JF's "exciting" vehicle lineup. (and very costly).
Ford needs to focus on creating cars that people want to buy. Attractive, good quality, affordable. There isn't anything that I would want to buy from Ford for the past 15 years.
offer something people can afford. I talk to people outside se Michigan. first thing out of their mouth is cost. Ford is building product for 25% of the population. sorry but for an F150 to jump 50% for the replacement truck is su----e.
Manual transmission, PFI, not DI, no turbos, no Siamese cylinder bores, all-steel cam drive, body on frame.
Ford can’t make cars that people want. Impossible. They only make what they want to build. It’s as if their strategy is “a su---r born every minute”. That’s why they lose and have been for a very long time. Just look at North America market share over time.
Let’s break down just how out of touch this post is, especially coming from someone who works in the auto industry. The idea of "bringing back what the public wants," starting with massive gas-guzzlers like the Crown Vic and Lincoln Continental—both relics of an era long gone—is a textbook example of ignoring everything the modern car market is about. If the poster really works for an auto company, then they clearly have a fundamental misunderstanding of where the market is headed, or they're just stuck in the past. This take is nonsense on every level.
The notion that the public is clamoring for old-school V8 sedans is laughable. Sure, there are enthusiasts and nostalgia-driven buyers who fondly remember the Crown Vic and Continental, but those cars are not relevant to the majority of consumers today. People want practical, fuel-efficient cars with tech-forward features, not hulking vehicles that su-k down gas like there’s no tomorrow. The public’s buying habits have moved away from large sedans and V8s to smaller, more efficient vehicles—especially with the rise of SUVs, hybrids, and electric vehicles. Suggesting that everyone wants these old dinosaurs simply isn’t backed up by any real data.
Those V8s have been rendered obsolete by hybrid systems, smaller turbocharged engines, and EVs. If this person doesn't know that, they’re out of touch with the very industry they’re supposedly a part of.
Any auto industry professional who doesn’t understand that electric vehicles (EVs) are the future is either in denial or hopelessly behind the curve. Major automakers have already begun transitioning toward EV production, including Ford, GM, and Toyota. They’re working to reduce reliance on fossil fuels, offering cleaner alternatives to traditional gas-powered engines, and responding to consumer demand for cleaner vehicles.
It was a huge mistake to quit building sedans. The US automakers gave that market to the Japanese and Koreans. My immediate family and I drove several Fusions and Escapes, with no major issues. My wife and I already have one SUV and one is enough. I am now on my second Accord lease, my daughter on her second Civic lease, my brother now drives a Subaru, and my sister drives a Toyota. With great lease deals, and no reliability issues, the Japanese keep us as customers.
People who believe that nonsense have no understanding of the auto market, no understanding of long-term trends, and no understanding of the customer is.
Do people really want a Crown Vic??? Besides police???
Customer's love the free coffee in the dealership service waiting area. The recalls make this possible. Bonding time with dealership.
Fusion sedan plus wagon edition and Flex... Great vehicles.. Delete radios and make docking station for phone. Simple HVAC...
Hybrid but just enough range for daily use...small battery packs so replacement is affordable.
Drop all the high tech gadgets that drive up development costs.
Jim Hackett took too many hits to the head in Ann Arbor. Bill too many Karate Kicks and Farely smoking too much weed.
These 3 wrecked the company
The public doesn't want that. They are Ok with a decent mileage car, and there are more people interested in hybrids than before. Most people want a safe, reliable vehicle. Why not start there?