Do we really hire people who are from services that sell subscriptions thinking the people that manage an already existing process are the key to the catalyst that starts it all? How fu--ing stupid is fords leadership. Who was the genius behind this one?
22 replies (most recent on top)
I wish the Ford leadership would not behave that way
Yk what . I like him. Let’s keep him around and hold him back from potential
Nobody is buying subscriptions to anything in a Ford vehicle, they are barely buying Ford vehicles.
@1e2+1jq741cze I’m glad we helped them with their report. Good work team. We should be promoted or at least led on to believe we are and have it take effect years later
I just read the document entitled “Ford Motor Company Q1 2025 U.S. Sales”
and there was not a line for sales of subscriptions, Apparently, we’ve sold none YTD.
Thanks for explaining. That makes sense. I was wondering if claiming subscribers without disclaimers as part of marketing when market adoption isn’t organic, but packaged such as being included in vehicle purchase for free etc is legal or not. Think of a situation someone is influenced to purchase a subscription under assumption the adoption numbers are fully genuine (paid subscription). For example imagine someone botting their YouTube or twitch livestream viewers which let’s say ultimately leads to real ones.
I will believe Ford is actually selling subscriptions when that revenue is a line item on the financial statement.
Bump because I want to know too
@ej+1jq741cze
didn’t answer my question, is this legal?
Allowing Farley to lose $5 billion per year on Next and Model e without repercussions, allowing several Quality Czars to collect millions in pay without any improvement in vehicle quality, allowing CM to lose $200 Million on Canopy without repercussions, all reasons Ford is flailing. When there is no accountability for results, there are no great outcomes.
Fire somebody for poor performance for once, not because they have a pension.
Independent fact checker chiming in—
Ford’s public disclosures do emphasize the cumulative availability and usage of BlueCruise rather than actual paid subscribers. For instance, in Q3 2024 Ford touted having 537,000 “BlueCruise-enabled” vehicles on the road (a 29% jump quarter-over-quarter) , and reported overall software subscriptions of ~805,000 – but notably did not break out how many customers actually purchased BlueCruise after the free trial. This selective reporting can indeed make adoption appear higher than it truly is. In fact, amid reports of slow user conversion, Ford slashed BlueCruise’s price in late 2024 from ~$800/year to $495 (and $75 to $50 per month) while extending free trials . Such moves strongly imply initial subscription take-rates were underwhelming. Therefore, the concern that Ford is painting an overly rosy picture of BlueCruise subscription metrics appears credible – Ford isn’t falsifying data, but it is highlighting flattering metrics (vehicles equipped, miles driven) instead of divulging how few owners pay to keep the service active.
To put it simple, Ford is intentionally lying by omission.
Your are for sure smoking something. I don't know what it is, but you need an intervention. Maybe you are one of the marketing people that needs to be fired.
@an+1jq741cze hi, I’m someone from the other post who commented on something similar. Could someone please explain how ford is allowed to do something like this? In my eyes, i always thought this would be considered fraud and misleading to potential customers… resulting in an illegal infraction
Which mo--n wants to buy a Ford EV let alone stupid subscriptions?
Shutdown model e ASAP
And from twitch????
@at+1jq741cze
Yeah the start to the end
When the Canopy security subscription was announced in January 2022, FLV was desperate to show something for the $Billions they were spending. It was going to monitor the interior of a van full of tools, send real time alerts to you, ADT Security and the police. Over the next year, it devolved into a pickup truck bed camera. Nobody needs that. One person claimed it was entirely his idea, but has not been accountable for the total failure.
Subscriptions, data, and services are just ramping up in the mobility space. Give it time to mature, it will be worth it. The successes with BlueCruise is just the start.
Nobody is actually paying Ford for subscriptions for anything. Bluecruise comes free on a new vehicle, Marketing covers the cost so we can claim to have 400,000 subscribers. If we really had customer revenue, it would be a line item on the financial statement. The premiere subscription service out of Next was canopy security, they spent hundreds of millions on it, it never worked, and they had to shut it down and refund everybody’s money. Nobody got fired. And that is why we will never have successful subscription offerings.
The org tasked with delivering the services is a joke, the leadership in engineering delivering these products is a joke. It’s all defective, when the numbers come out about how expensive blue cruise is to maintain and sell, well it won’t be hard to fire Jim.
Currently the regime is blaming the staff for poor quality and lack of innovation, so they all latch onto Ford Pro and Credit while throwing the rest under the bus.
The biggest loser here is Bill. He was trying to make a company for the next 100 years but he set Ford on a course to be bought out or bankrupted in 10 years.
Now Bill. Take it easy. You are answering your own question.