CBT News reporting that Ford is taking a $10 billion loss on FNV4!😱😱😱😱😱😱😱😱😱😱😱😱
What a garbage business unit Model e is.
Shut down Model e.
Fire DF.
Everyone should sell their stock until this happens.
14 replies (most recent on top)
I don’t understand. 10 billion yet less than a thousand employees. Mainly prioritizing software. Are these employees millionaires from all this?
Clearly you're throwing random numbers out. Canopy has cost Ford nowhere near that.
Anyone who knows what CBT stands for would know why I was floored reading this lmaoo. Thought this was some bdsm joke about ford torturing itself
I don't think wanting accountability is the same as pointing blame. Accountability only makes us better.
This has to be the biggest software disaster in the history of IT. Anyone remember eVerest?
Please people, even if that dollar amount is accurate (which it isn't) that is not that high of a cost to a company as large as Ford, and it was worth the risk to potentially be leadership in the software integration space in today's mobility.
Pointing blame solves nothing.
It’s all under JF’s leadership. He needs to go. And the bill ford and BoD has shown they can’t pick CEOs so time to turn them over too. Either they’re serious about making the company money with great products or they’re stuffing pockets of more inept has-beens.
Farley is still here because Ford has a culture that encourages failure through a lack of accountability. Bill Ford isn’t accountable to anyone other than his family, which only cares about their dividend payments. Farley follows that model and hires losers like Doug Field, FLV, Peter Stern and now Mike Aragon. Stern should have fired Christian Moran, CEO of the failed Canopy Security LLC “startup” that lost hundreds of millions of dollars in less than two years and had to make refunds to all customers. All that negative customer experience, nobody got fired.
i think Ford could have made three all new vehicles with $10Bn instead we have nothing to show except the same fat cat execs taking ten of millions in renumeration.
Shut down Model e before it is too late
https://www.cbtnews.com/weekly-roundup-21/
Headline: Weekly roundup: Trump eases tariffs, GM cuts outlook, Ford axes $10B project
Ford scraps key software program after $10 billion in losses
According to three sources who spoke to Reuters, the project was ended due to rising costs and persistent delays.
Ford Motor has abruptly canceled its flagship software architecture project, known as FNV4, which executives once described as vital to competing with electric vehicle (EV) leaders like Tesla. The decision, revealed to select employees last week, ends a multi-year effort to modernize the digital foundation of Ford’s vehicle lineup and streamline costly software systems.
Three sources who spoke with Reuters reported that the project was facing an end due to rising costs and persistent delays. The team designed the now-defunct FNV4 to unify and simplify vehicle software across electric and gasoline models. This design aimed to enable faster over-the-air updates and to create new revenue opportunities through features like driver-assist subscriptions.
Instead, Ford will integrate insights from FNV4 into its existing software platforms and continue development through its Skunkworks team in California, which focuses on building advanced digital systems and affordable EVs. A Ford spokesperson confirmed the pivot, stating the company remains committed to fully connected vehicle experiences across all powertrains, not just EVs.
CEO Jim Farley had appointed Doug Field, a former executive at Tesla and Apple, to lead the FNV4 initiative. Field, one of the company’s top-paid executives, earned $15.5 million in 2023 and worked on delivering a “zonal” architecture that divides vehicle control into modular sections managed by a central computer.
Ford’s legacy software system, stitched together from dozens of suppliers, has long hindered its ability to deploy updates and ensure quality. In a 2023 podcast, Farley pointed out that Ford faced fragmentation in its software control system, prompting the company to request updates from external vendors like Bosch to modify seat controls. These complexities have contributed to repeated quality issues and industry-leading recall numbers since 2021.
The collapse of the FNV4 project marks a setback in Ford’s race against rivals General Motors and Stellantis in modernizing automotive electronics. Overall, Ford’s losses on EVs and software, partly due to FNV4, totaled $4.7 billion in 2023 and $5 billion in 2024.
Still, the company says it remains focused on speed and innovation. Meanwhile, industry experts say that achieving faster and more efficient software integration is a competitive necessity.
Nevertheless, the automaker says it continues to develop next-gen capabilities with lessons learned from FNV4, aiming to regain ground in a fast-moving industry increasingly driven by software.
Those costs include the cost of building the battery plants too, which of course will always be a sunk cost.
Don't get me wrong, DF is bleeding Ford like a stuck pig, but let's be mad at him for the money he's responsible for losing. I can't pin the battery plants infrastructure cost on him.
Why is Fartley still around? He was the puppet master behind canning ICE and dumping billions into BEV failure.
We don’t know the figure yet. The $10B number is money lost by model e total over last 2 years, which was obviously more than just the architecture. I’m not even sure all architecture work was counted under model e