Thread regarding Ford layoffs

Expert predicts dire future for US carmaker Ford in Europe

We think it’s bad in Ottawa and Dearborn…

US carmaker Ford is facing a bleak future in Europe, an industry expert has said.

"The situation is bad and the prospects are even worse," said Ferdinand Dudenhöffer, director of the Bochum-based Centre Automotive Research.

"Ford is too small in the passenger car sector to be able to operate profitably in Europe - that is the case now and will very likely remain so in the future," he said.

Ford is facing a particularly tense situation at its German plants in the western city of Cologne, with workers possibly set to go on strike for the first time since the facility was set up in 1930 amid tough cost-cutting plans.

Industry expert Dudenhöffer gave a pessimistic assessment of Ford's operations in Europe, saying the number of units sold was too low while labour costs were too high.

Ford has been losing market share in Germany and Europe for a long time, the expert noted.

"Ford is shrinking and shrinking - it is now so small in Europe that it makes little sense to continue operating in the current constellation," he continued his damning assessment.

Ford's European operations are headquartered in Cologne, where it runs two plants currently employing a total of 11,500 people, down from 20,000 in 2018.

According to official figures, Ford models only accounted for 3.5% of newly registered cars in Germany last year, compared to 5.0% two years earlier.

The proportion is significantly higher for commercial vehicles, but these are not manufactured in Germany.

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| 1416 views | | 9 replies (last ) | Reply
Post ID: @OP+1jv5e4f38

9 replies (most recent on top)

Now or never to get rid of cringe cheat to wins + jealous bigots that are more like zealots with their cabals of hate

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Post ID: @ah+1jv5e4f38

https://finance.yahoo.com/news/expert-predicts-dire-future-us-095439802.html

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Post ID: @ag+1jv5e4f38

When a company has to fire a lot of people, it means the management is failing and must be replaced.

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Post ID: @a8+1jv5e4f38

Farley has been at Ford for 15 years, and we’ve lost global market share every year since his arrival. He was allegedly a marketing genius.

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Post ID: @a7+1jv5e4f38

When they hire dufi to run a company, failure is Job #1.

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Post ID: @a6+1jv5e4f38

When they hire dufi to run a company, failure is the product.

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Post ID: @a5+1jv5e4f38

Germany is too expensive

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Post ID: @a4+1jv5e4f38

Honestly they might be getting sh-t out because the digestive system is doing its job

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Post ID: @a3+1jv5e4f38

Don't be fooled by the situation in China either. Ford will be squeezed out of China soon enough.

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Post ID: @a1+1jv5e4f38

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