People Inc, formerly Dotdash Meredith, will cut 226 jobs, about 6 percent of staff, announced Thursday, Oct. 9. The cuts span all parts of the business and are framed as a strategic move to free money for growth, including the recent Feedfeed acquisition and investments in creator partnerships.
The company will continue to invest in its contextual ad targeting tech D/Cipher plus. People says search referrals are down due to zero click AI products, but off platform views are up, and an OpenAI licensing deal lifted Q2 licensing revenue by 23 percent year over year. Leadership says they embrace AI for optimization but AI will not create their content.
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