Is because they’re looking to end as many low profit contracts they can, but still have the customer email address for marketing digitally. This is the push when traditional retailers are about to file bankruptcy or get bought out.
We see right through you so you can stop the motivational emails.
What would the emails do if we don’t have the contract? Would they go to the National GM site we don’t have? To buy the GM we don’t have rights to anymore?
Not to sound rude, but.. well, yeah. Our RM told us very early on to expect store closures. If I'm remembering correctly, EK also said as much in his very first big meeting/introduction. That was always part of the plan.
When a company gets away from their bread and butter and when they hurt the people who care the most is what's going to take them down. Terms like headwinds and recession are thrown around to scare the Frontline workers while behind the scenes they host parties in Vegas.