Mike Sievert of T-Mobile is the CNN Business CEO of the Year

Investors saw a lot of red in 2022. But a company known for its magenta logo was a stock market darling this year.

Shares of T-Mobile (TMUS) rose about 20% in 2022, even as rivals AT&T (T) and Verizon (VZ) tumbled. Ma Bell was down about 2% while Verizon (VZ) plunged more than 25%.

T-Mobile had an impressive year despite many economic challenges, including inflation. The company continued to gain market share at the expense of its rivals.

It also spent more money to blanket the country with increased 5G coverage

“It’s just another example of us making a big investment in customers, changing the industry in their favor, putting them first, and making an investment in them,” Sievert said.

The strategy is working. T-Mobile, thanks to its merger with Sprint in 2020, is now the second-largest wireless carrier in the US, ahead of AT&T and trailing only Verizon.

The company has about 112 million customers and has been adding subscribers at a faster clip than both of its main rivals.

But AT&T and Verizon are both ramping up their 5G coverage plans too. And let’s be honest. There’s not that much anymore to differentiate one wireless carrier from another. They all pretty much offer the same new and popular phones from Samsung (SSNLF) and the latest iPhone 14 from Apple (AAPL).

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Remember, T-Mobile is still not as scaled as Verizon, and they have much higher backhaul costs than AT&T and Verizon. For them to pull off the year that they did, amazing. Consumer team is on fire. Business team is still weak… the only thing going well for Verizon.

Given, if all this being equal, the new entrant, color Magenta, does not have the legacy weighted recurring costs, as experienced and realized by AT&T, Ma Bell, as well as, the surviving Regional Bell Carrier, Verizon.

Bottom Line:
Criticize, but at the end of the day, Verizon's primary goal, reduce employee costs, and create more unemployment, for the macro-economic environment. Also, the Federal Reserve, lifetime employment for its gurus, and for all its infinite wisdom, transitory, is not aiding the overall US consumer driven economy.

I vote Manon

T-Mobile hit it out of the park while T and VZ tumbled in an industry that's a zero sun game. That's pretty good. Thing is, humanity tried workers' paradises, and that failed utterly because the only way you keep it running is with dictatorships forcing lifestyles on unmotivated workers. Capitalism is consumer oriented. Yeah, it kind of sucks for workers, but makes life cheaper for everyone because consumers vote with their wallets. If you look at American only phones, it's $1200 for 2016's state of the art. In consumer oriented world, bananas are $0.50 per pound and you can get a decent phone for $100.

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Mike Sievert of T-Mobile is the CNN Business CEO of the Year

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