TAM Ireland Selects Fifty5Blue as New Audience Measurement Provider
https://www.tamireland.ie/tam-ireland-selects-fifty5blue-as-new-audience-measurement-provider/
7 replies (most recent on top)
Technically, Nielsen did not lose the tender. The company decided not to participate, and the business went to Fifty-five Blue as a consequence.
That seems consistent with the current leadership strategy and the general impression that Nielsen is progressively exiting this part of the market.
@f5
Transferring wealth from the US to foreign countries like India is the plan. Rao, Kenny, and their PE masters skim off the top. The employees, clients, and the USA suffers for it.
Isn't this part of the "great plan"?
Like they are moving the company operations and engineering outside the US but only care about the US market because it is in the US where the sweet $$$$$ are plus the easiest market to gaslight!
The new leadership has decided to exit some international markets without selling them, and Fiftyfive Blue is ready to step in. The next markets will be the Czech Republic and New Zealand. Eventually, they will likely leave many international markets, since the new company’s focus is only on the US and emerging markets like India
@aq Yes
Yes, Nielsen is losing the primary audience measurement contract for the Irish television and video market.TAM Ireland has selected Fifty5Blue (formerly Kantar Media) as the new provider to lead the next phase of the country's audience measurement system.
LOL!! I love this for Nielsen!
I'm sorry. I don't understand this article. Does this mean that nielsen was replaced by a competitor?