Thread regarding USAA layoffs

How to Run a Data Organization Into the Ground: A Field Guide

There's a certain art to building a data and technology organization that looks busy, costs a fortune, and produces almost nothing of lasting value. It doesn't happen by accident. It takes years of careful hiring, deliberate avoidance of accountability, and an unshakeable commitment to calling everything a win. Having observed this craft up close, I feel obligated to document it — if only so future generations know what not to do.

Welcome to the Bank data organization. Pull up a chair. Try not to trip over the unused pipelines.

The Architects of Mediocrity: JK and TD

Every great dysfunction starts at the top, and ours is no exception.

JK — EMG — is, by all accounts, a pleasant man. Genuinely. He smiles, he travels to the office locations, he checks in, he goes back home. Remote, of course. He was hired by a senior EMG a few years back, not because of any particular expertise in data or analytics, but because of the time-honored tradition of hiring people you already know and like. He came in with a VP title inflated from a Director-level role at his previous company — a clever move to give him parity with the business-side VP he'd be working alongside.

In over three years, he has produced exactly zero vision or roadmaps. Not a draft. Not a napkin sketch. Nothing. His leadership philosophy, as best as anyone can tell, is: trust your people, avoid politics, and don't make waves. Noble in a yoga studio. Catastrophic in a technology organization.

TD is the other half of this leadership duo — the one who actually knows technology, or at least knows how to talk about it. Specifically, he knows how to talk about Capital One. If you've ever wondered what it was like to work at Capital One circa whenever he was there, just ask him. Any meeting, any problem, any question — "At Capital One, we did it this way." He is smart. That's not the issue. The issue is that being smart and leading well are two very different skills, and he has fully committed to only one of them.

Together, these two have built a leadership culture where looking busy is rewarded, spending budget is celebrated, and asking "but what value does this actually deliver?" is considered rude.

TD's Cabinet of People Leaders

Under TD, you'll find a collection of leaders who share one common trait: they care deeply about their people in the most technically useless way possible.

LA has been with the organization for forty years. Forty. Years. In that time, she has apparently absorbed very little about data, technology, or how to lead an engineering team. What she brings to the table is unclear to most observers, including, one suspects, she herself.

BK runs the platform team, which does legitimately solid work — Snowflake optimization, platform oversight, the kind of stuff that actually matters. The catch? It only matters for the Bank. The same work that could be driving cost savings across every line of business in the association stays neatly siloed because TD likes having a showcase team. Why share the glory? Why scale the savings? That would be efficient, and efficiency doesn't make you look as important.

SK is officially a strategy leader. In practice, she is an executioner who has confused the two. She runs what she believes is a strategy team, propped up by strong engineers who do the actual heavy lifting. She is also the department's most reliable source of complaints — about her team, about leadership, about the general state of things — all delivered faithfully in meetings where decisions are supposed to be made. The irony of a "strategy leader" who reacts rather than plans appears to be lost on her. She has mastered a different kind of influence: the victim narrative.

JK's Bench: Where Careers Go to Coast

If TD's side is a people-leadership museum, JK's side of the org is where engineering standards go to retire early.

MJ came in as a project manager. Through a combination of timing, access to the right interim leader, and sheer persistence, she ascended to Director. She does not know how to run a project. She does not know how to manage a team. She does know how to be present when a vacancy appears, which, it turns out, is enough.

MW is perhaps the most complete embodiment of the organization's dysfunction. His job security, many believe, owes something to the fact that his wife is an AVP on the Bank application side. His team's job security owes something to the fact that businesses keep asking for things and he keeps building them — no questions asked. One file. One expensive data pipeline. One expensive Tableau dashboard. One "big win." Repeat indefinitely. Nobody asks whether the business actually needed it. Nobody asks if the data supports a decision or just decorates a meeting. The business asked. he built it. Done.

GB is a long-tenured director who is — genuinely — a great project/department finance manager. This note is not sarcastic. he is kind, approachable, and his engineers feel heard....again to only those reporting to him. Unfortunately, feeling heard is not the same as getting better at your job, and he offers nothing in the way of technical guidance.

The MVP - DM deserves his own paragraph, possibly his own chapter. He is a director who has reduced technology leadership to a single question: how do I spend this budget before someone takes it away? He leads many teams and many of them does not add meaningful value to the Bank. His genius, if you can call it that, is his unwavering belief that having a budget and spending a budget are the same thing as delivering value.

The Engineer Problem Nobody Wants to Solve

Here is the uncomfortable truth underneath all of this: approximately 75% of the engineers in this organization do not have deep technical skills in the data they support. The workflow is simple — an analyst writes code, the engineer wraps it in a pipeline, and everyone celebrates. That's it. That's the whole thing.

This is partly a legacy issue. The previous executive, AD, forced higher employee contractor ratio, which leaders took a short cut through heavy H1B visa hiring. The result is a large workforce where many engineers are underutilized, underdeveloped, and scrambling for meaningful work. The right response to this would be right-sizing the team, investing in skills development, and building a leaner, higher-output organization.

The actual response has been for JK and TD to go back to the business every year, ask for more budget, get it, spend it on more of the same, and call it growth.

The Members Nobody Is Thinking About

Let's not forget who this organization ultimately exists to serve: the members of the association. Real people. People whose financial lives depend on this institution making good decisions with their money — including decisions about how to invest in technology.

Every reckless pipeline, every budget-hoarding director, every people manager who can't coach an engineer, every roadmap that was never written — it all trickles down. Not to JK. Not to TD. To the members.

Nobody in a leadership meeting appears to be asking: does this help our members? It is, perhaps, the most damning thing of all.

This isn't just a rant. Here's the contrast that makes all of this so frustrating:
A roadmap. Any roadmap. One with a direction.
Technology leaders who can actually mentor engineers.
A shared services model that scales good work across lines of business.
Budget tied to outcomes, not to the fear of losing it.
Engineers who are challenged, developed, and given real problems to solve.
A leadership question asked in every meeting: how does this help our members?

None of this is radical. None of this is expensive. It just requires leadership that came to lead — not to coast, not to protect territory, not to spend budget for the sake of it.

Until then, the pipelines will keep getting built. The dashboards will keep getting launched. And somewhere, a business analyst will hand an engineer a script, and someone will call it a win.


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| 3702 views | | 14 replies (last ) | Reply
Post ID: @OP+1kvydz10w

14 replies (most recent on top)

Bloody id--ts on this thread. Check your ethical standards. May be it’s time that many of you gets cleaned up from this company first…let’s start there

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Post ID: @1bs+1kvydz10w

For those of you who started this thread and support celebrating the firing of people today, just shame on you bas..ts, and I am confident that all of you are worse in quality than people who were fired. May god bless you with same fate

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Post ID: @19h+1kvydz10w

Two useless VPs in EDAO are leaving. The healing process is beginning.

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Post ID: @18a+1kvydz10w

This is a stupid chatter. Just keep ranting vs being part of solution. Elevate please

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Post ID: @17k+1kvydz10w

@pn Here are a few constructive alternatives:

We hire the best and brightest into leadership, then immediately rent the thinking we supposedly hired them for. If our leaders need a consulting firm to find the answers, what exactly did we promote them for? I'd grant an exception for a genuine outside read now and then — a second set of unbiased eyes is fair. But that's not what we do. We run different firms in different COSAs with no shared thread, try their recommendations for about a week, then abandon them and start over with someone new.

That last part is the expensive part. A half-finished initiative isn't a saving; it's the full cost with none of the return. Multiply that across the enterprise, and the waste runs into the millions every cycle.

The consulting churn and the leadership churn are the same disease: nothing here is owned long enough to compound. We change leaders faster than initiatives can mature, so every strategy resets before it can prove out. The fix for both is the same — durable internal pillars in each COSA that own a direction long enough to see it through. Culture doesn't start with a poster or a consultant. It starts with venerable leaders who hold their seats long enough to be accountable for the outcome.

Which brings me to the real problem underneath all of this: we chase metrics that don't touch the member. RTO adherence is not value-added; it's just attendance. Put "must live within 60 miles to sit on Zoom calls with colleagues you could've called from anywhere" in a recruiting ad and see if it reads as a value proposition. It doesn't, because it isn't. We measure presence because presence is easy to count, not because it serves anyone who pays us.

The same blind spot shows up in the claim we make about ourselves. We tell members our service justifies our price. Our products cost roughly what competitors charge, so the premium has to be paid back in service — and I want us to prove that, not assert it. Do we believe our competitors treat their customers worse than we treat our members? I'm not persuaded they do, and AI is about to compress whatever service gap remains. So name the yardstick: NPS adjusted for product mix, retention controlled for switching costs, NAIC complaint ratios, claims-cycle time against our nearest competitor. Pick the metric we'd accept as proof and publish it. If we lead, that's the whole argument for the price, and we should be shouting it. If we can't show it, then the premium isn't buying service — it's buying our own story about ourselves.

Measure what matters to the member, or admit you're measuring for yourselves. I'd rather we prove it than keep pretending otherwise.

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Post ID: @tm+1kvydz10w

@pn the solution is simple. Get rid of them. There’s so much dead weight there at the leadership level that it’s preventing the actual talent at the engineer level to shine. Many years of damage to repair. Unfortunately the issue isn’t just Bank Data. This is a symptom. The entire Bank has been in crisis and needs a drastic reset. What’s your solution?

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Post ID: @qg+1kvydz10w

What a bunch of toxic and unprofessional bunch you all are. Brave behind the vail of being anonymous yet offering no solutions and only your jaded and unsolicited views. Look in the mirror before you slander others.

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Post ID: @pn+1kvydz10w

This was mostly right. The part about MJ was missing a key piece. That project manager turned director also doesn’t know data or technology. She does know how to blame others and be there for the spotlight. Her peers and team know it. Her clients know it. Heck, she probably knows it too! What a disaster that whole org has turned into over the years since JK and TD took over. Not that it was better before them.

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Post ID: @k0+1kvydz10w

The subject matter experts keep disappearing (quitting or being laid off) in Charlotte. It takes years upon years for USAA to get rid of toxic leaders and the usual answer is a promotion or lateral move into a department that the toxic manager has even less experience in.

There is no point in championing improvement...at best you will get an over-engeneered program/process that takes at least three times longer to rollout than it should. More commonly, you will have a target painted on your back by leaders that cannot take the ego hit from having someone with talent around. Worst case scenario you will get the target on your back, a leader will take credit for everything, and it still will be in development when you get laid off or PIPed.

There is nothing worse at this place than doing an enhancement that saves/makes money since there are too execs that would scramble to take credit for it.

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Post ID: @hk+1kvydz10w

They need to get rid of BS - AVP, Business Risk and Controls. He has been here way to long.

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Post ID: @gz+1kvydz10w

@OP Why no action from JK’s current leader? Anyone talked to JK’s boss or this person aware?

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Post ID: @dw+1kvydz10w

There’s only one person with the access to these people and the intellect to write that great American novel of a post. Keep asking those questions.

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Post ID: @d9+1kvydz10w

Once upon a time, it was all about innovation, innovation, innovation, and brilliant minds. But a few years ago, the powers that be made sure to push most of those minds out the door (remember: smart people find jobs in any economy)—exit stage left—leaving us with leaders imported from illustrious institutions best known for their spectacular implosions. Inspiring, right? Now we’re treated to inane advice from managers who can barely color inside the lines of a coloring book. The scariest part? These folks feel compelled to “do something”—unfortunately, their skills are less jet fuel and more dead weight.

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Post ID: @d2+1kvydz10w

Preach! Having known all of those clowns, I can testify! JK should’ve never passed the interview. Completely useless. Talk to him about sports and you’ll see energy. Talk to him about data or technology and he goes blank. TD is full of himself. Not much more to say about him. Yet they survive and propagate their method of success to their Directors.

The accountability should come from within. But clear it doesn’t. It should also come from the Bank business Data & Analytics - their clients. But that is a bigger $hit show.

It extends all the way to the Enterprise. Where they tried their best to build an empire - only to see a GoT style red wedding.

Ultimately it’s sad. A company with so much purpose and potential - robbed by the very people it employs. Mediocrity wins the day!

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Post ID: @bn+1kvydz10w

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