Thread regarding Fossil Inc. layoffs

Light at the end of the tunnel...?!

I remain very cautious and very critical on what the company and management have done over the last few years, a lot of irreparable damage has been done and I agree with the previous posts.

However, I must say I am becoming more (cautiously) optimistic now that we have seemingly abandoned the smartwatch failure and re-embraced what made the company great to start with...the Harry Potter line and now Star Wars were actually pretty good and well executed and there is plenty to build on from Fossil archive.

Ironically, what made a lot of companies successful over the last few years (see Crocs) were all the things Fossil built its initial fortune on: now they are called collaborations and then they were called collectibles.

I hope this will give some good reflection to management to prune those who only brought toxicity and frankly bad ideas and worse execution, and revitalize what at the end of the day is the true DNA of Fossil.

by brighting
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Post ID: @OP+1mYVJThr
Comment! It's anonymous!

3 replies (most recent on top)

The chief strategy officer may be the one to blame for connected device business failure - a huge financial loss. The decline of traditional was undoubted came with poor product design. So old product become evergreen, reduce MSRP try to make more sales. Will Dallas ever dare to refresh the line?

Fossil was once with loads of gifted designers, but many of them chose to leave because of the bloodly PLM. Rocket was a joke try to fill the gap. Sadly, NWFs further diminished designers. Who to blame ??

Fossil exists as a product company. Without Beautiful products (so call brand DNA), digital won't get you more sales, planning become pointless and discount will eat the company alive.

Hope A&M is fixing the company by re-focusing on merchants, designers & hunger for great products.

by Anonymous
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Post ID: @29ach+1mYVJThr

Sorry to burst your optimistic bubble, but the dysfunction in sr. Mgmt is worse than ever. A few good collaborations isn’t going to fix the lack of leadership.

by Anonymous
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Post ID: @3tvn+1mYVJThr

I dont know what the future holds and i may not be that optimistic but one thing is sure...we had everything in house to pick a better fight. Fossil was doing successful limited editions runs with DC, Harry Potter, Disney, Star Wars etc. for years in the 90s....then we abandoned all this which is very much in the brand DNA to do bland cheap watches with no differentiation and then underperforming expensive smartwatches nobody wanted. Talk about a self inflicted damage!

In the meantime, all around us collaborations both in watches and not (Crocs etc) became all the rage using the same playbook we had created. oh my!

I hope some sanity has returned, some signs are encouraging and the upcoming lineup looks pretty good to me. Maybe Barbie will definitely turn the page for us ;)

by Bagab
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Post ID: @2fts+1mYVJThr

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