Lightning rebates equals doom for platform.

More evidence that consumers are walking away from Ford EV's.

$1500 of $88,000 won’t convince customers.

But Farley says “ build more” units.

Deeper down the rabbit hole.

After debuting to much fanfare and many reservations, the Ford F-150 Lightning has since received multiple rounds of price increases that have driven its cost far higher than initial pricing. Additionally, The Blue Oval has worked to increase production of its EV pickup recently – which, coupled with the fact that many order holders are bailing following the aforementioned price increases – has resulted in inventory accumulating on dealer lots. Thus, FoMoCo has responded by giving the 2023 Ford F-150 Lightning that model’s first-ever factory rebate in an effort to keep units moving, according to a dealer bulletin seen by CarsDirect.

FordPass Rewards Online Redemption Ford F-150 Lightning - Exterior 001 - Rear Three Quarters

FoMoCo is now offering rebates consisting of $500 in Low APR Retail Customer Cash and up to $1,000 in Retail Trade Assist through October 2nd, which can total $1,500 in savings for 2023 Ford F-150 Lightning customers – but only in select markets. These deals also vary by geographic location, with places like California getting a total of $1,000 in possible incentives, while those in Phoenix, Arizona can get the entire $1,500. Also, Low APR Retail Customer Cash is only available for Ford Credit customers, while Retail Trade Assist can only be had if the customer is trading in another vehicle.

In addition to these rebates, well-qualified 2023 Ford F-150 Lightning customers can also take advantage of some special financing rates, including 1.9 percent for up to 36 months for all trims, 2.9 percent for 48 months, 3.9 percent for 60 months, 5.9 percent for 72 months, and 7.9 percent for 84 months.

It’s also worth noting that buyers can take advantage of the federal $7,500 tax credit, as well as various clean energy credits available in select states to save even more money. For example, California offers a $2,000 Clean Vehicle Rebate, which – when combined with other offers – could save 2023 Ford F-150 Lightning customers as much as $12,000 off sticker.

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The $10,000 price decrease announced today means doom for Ford. Instead of losing $58,000 per vehicle, we will lose $68,000. But, we will make it up in volume 🤣🤣🤣🤣🤣

Meanwhile,
Alarm bells are ringing at Volkswagen amidst a downturn in sales and huge investment in EVs, enough that Volkswagen CEO Thomas Schaefer told more than 2,000 senior managers in an internal meeting that the “roof is on fire.”
Schaefer outlined in an hour-long meeting the challenges that VW faces in the near and long term, but with a particular focus on the nearest weeks and months. He called for managers to make “small wins” and revealed a plan to severely cut spending at the auto manufacturing giant. His call for a freeze on spending was immediate, saying that the costs have run too high in too many areas.

There is no savings spending money to produce product in high volume if people are not buying what you produce.

The thing is that about 45% of $ Ford was relying on to keep the company afloat dried up.

Why? Because the era of ‘free’ money ended and the Ford business plan which relied on borrowing a ton of money at low interest rates was no longer viable. So now they have a sketchy new business plan which relies on government multi-billion subsidy and the government forcing US citizens to purchase the products they produce (primarily on non-US soil).

Given that Ford plays loads of games to avoid paying taxes it rightfully owes, US citizens should not be forced to subsidize this failing company. Ford is in the top 10 of large companies who evade paying taxes. The % of taxes they pay is less than a person @ poverty level.

EV sales on slide...

https://insideevs.com/news/677037/ford-dealer-increasing-ev-inventory-lightning-mustang/

RE: JF is right, there is $$$$ in volume. Are we at max capacity yet for Mach e and lightning? JF knows when you make more of something, the costs reduce.

How d-mb can someone be, are you seriously trying to argue some point here? You must have some fancy MBA from some on-line school.

If that holds true, just explain why we got out of several platforms if that additional volume lowers the cost, especially when the sunk costs were already paid for like engineering, facilities and tooling.

Precious metal like gold, copper, silver, gallium and lithium, like the ones used to make batteries don't come down with the more you buy.

Any component volume discounts by the suppliers is a minuscule 1% to 2%, not enough to make up the huge profit deficit.

Right now we have used JF strategy where each vehicle only costs Ford $58000 after the sale.

Let’s build more and get that loss down to $50000 per vehicle.

Bad math JF!

(Bloomberg) -- Ford Motor Co. will ask the United Auto Workers union for flexibility to reduce electric-vehicle production in case the US market for battery-powered cars lags behind expectations.

JF is right, there is $$$$ in volume.

Are we at max capacity yet for Mach e and lightning?

JF knows when you make more of something, the costs reduce.

Brilliant.

We lose money on every one we sell, but Farley’s answer is to increase production 🤣🤣🤣🤣🙄

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Lightning rebates equals doom for platform.

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