Possible kicks off next month. Is JW taking a “put it on and people will show up” approach that doesn’t require marketing? The site still doesn’t have a detailed agenda or even speakers. Does anyone truly think people want to register to attend a TD Cares event, meet with their account manager, or meet with TD execs? Is this really the best we can come up with? No wonder no one is signing up.
Anyone else remember Partners and Universe? We had brand name speakers for keynotes and sessions where people could actually learn something. And events were promoted with detailed value props and agendas. Granted, most attendees got in for free, but at least they wanted to be there.
Possible might be TD’s worst marketing campaign since telling companies not to buy analytics.