What happens if a company’s stock falls to 1.00. Based on these past weeks, Fossil is slowly heading in that direction. Hope it climbs back up.
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Under the TAG Plan, the Company is focused on 1) revitalizing its Fossil brand (been there tried that with no success- poor leadership with continuous changing strategies that forget who their consumer is), 2) maximizing its licensed brand portfolio in watches and jewelry and 3) growing its premium watch offerings. (Always been the opportunity for the business they tended to ignore not providing marketing dollars- the product is amazing- the most recent changes in marketing are terrible. They have forgotten who their consumer is and creative changes from their Instagram accounts have made the brands less fun and desirable) with this one don’t fix what’s not broken!
Perhaps new stilettos and a quick trip to a 5 star in Europe will help?
have we had any re-launch? made for campaign? none noticed it
FOSL could be delisted from NYSE. Stock is the lowest ever. Without some success to show to show stockholders, we need a miracle. Looking at the lack of success, we need to get rid of all the expensive executives that are clueless and stand by watch stock tumbling. The relaunch is horrible. There’s zero interest. The strategy was an expensive flop.