Greetings,
That question seems fair and equitable, but comparing revenue streams between Apple, Google, Netflix, and Cengage makes for a complex discussion.
First, these technology companies are all engaged in changing how students learn. Cengage is unique because it owns the EdTech space, which it defined. You are correct in your assessment of Cengage being like Netflix but for textbooks. However, there are other players within the streaming sandbox. Companies like Amazon have eroded their market share with products like Prime.
Cengage is unique in that it is the dominant player residing on the bleeding edge of EdTech, a space that we have defined. Yet, it is also a trusted brand with over 100 years of experience as a brand leader within the EdTech vertical.
The company leveled the playing field with Cengage Unlimited and fundamentally transformed learning. Eliminating the barriers of the past's barriers fueled by racism, classism, transphobia, genderphobia, and white privilege has brought new learning concepts, such as WebAssign, to all world citizens for one inclusive price.
Cengage is a mission-based company focused on the iron-clad credo of your leadership team. It employs only the best and brightest who are determined to transform lives. We're not making iWidgets; we are redefining how students learn.
Apple, Google, and Netflix focus on profitability. Cengage has surpassed that simple metric and embraced the change brought about by an agile corporation comprised of disrupters. In the 1930s, disrupters in Berlin changed the course of world history. Cengage continues this proud tradition.
To date, Cengage Unlimited activations have continued to grow and eclipse print-based products, which are clumsy, environmentally unfriendly, and outdated products that students and faculty do not want. MindTap's innovative and out-of-the-box way of presenting information is the future!
Returning to profitability, for our A-Level investors, we guarantee a 16% dividend. This is not tied to outdated concepts such as "profitability." Instead, it rewards investment in the future of student success!
Full Stop!