What happened? There are no launches anymore. I thought launching footwear was important, but maybe now it’s not necessary. Or maybe all the people who knew how to do it are gone?
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We’re launching but no one sees them. Been here quite a few years but I just don’t see Nike anywhere in marketing anymore.
If Nike isn’t pulling up in my algorithms, I can’t imagine it’s not pulling up in average consumers either.
Nike used to be everywhere in advertising but I hardly ever see them now.
I come across a new shoe that young people will talk about on social media but it’s only the hard fans looking for the new products.
It’s not Nike looking for new customers.
Just something I’ve noticed through the years.
Innovation is relaunching the Bred 4s for the second time in 5 years!!! Really good stuff
Just because it’s on SNKRS doesn’t make it a launch. Launch is high sell through, and no launch is happening on SNKRS outside of Kobe.
Yeah, failure to launch is the new function at Nike.
There's plenty of launches on SNKR, check the Upcoming section. The problem is that none of it is innovative. It's all the same cr-p with a randomized color palette. Jordan walks around like their sh-t don't stink but anything they're putting out isn't moving. Once we've flooded the market with yet-another dunk variation (happening now) or another Kobe rehash there's nothing left in the tank.