It looks like the management has no intention of slowing down with layoffs. Business unit by business unit, department by department, everything seems to be on the list. What happened in the last two years? Not so long ago Google was one of the safest places to work when it comes to job security. Boy, how that changed.
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Agree with the previous comment. Google is losing customers for two main reasons:
- Neglect of advertisers: Despite over 50% of Google's revenue coming from Search Ads, there have been no significant improvements in the past decade to Google Adwords, leading to a lack of high-quality traffic and an outdated UI. Bing, with lower volume, outperforms in overall experience.
- 'Because we are Google': The once top-notch Google sales team now resembles car dealers, prioritizing quotas over addressing challenges. Recommendations like 'Performance Max' or 'Broad match with no CPC cap' primarily serve Google's revenue rather than optimizing campaigns.
Advices to Google:
- Focus on core projects, avoiding non-relevant ventures.
- Prioritize hiring a customer-centric sales team over relying on educational background.
- Conduct internal audits to prevent hiring or promotion corruption based on background rather than actual performance.
AI is not taking over the jobs. Google is missing something very important called CUSTOMER. They actually give a sh-t to the customers because the LEADERSHIP is poor is totally concentrated on internal politics instead technology. Let's think:
- Google destroyed Fitbit.. completely. The new smartwatches are a joke compared to the competitors, especially the battery and the processors. Btw.. I work there, and when I provided a solution that could be implemented in the next couple of years, the VP told me his agenda was to release one "premium" watch every year regardless of how good it would be to the customer. Yeah.. his agenda and lack of customer centricity are ki-ling Fitbit, but considering he has a history of canceled or failed projects in the last 20 years, I was not surprised. That's exactly what Google is looking for! That's what I call the perfect leader full of googleness. Yeah.. got for it Google!
- Check all Gen AI white papers written by Google employees from 5 to 10 years ago. Where are they now? OpenAI, MS, and other companies that are FOCUSING on CUSTOMER are bringing REAL APPLICATIONS that can be used instead to keep a bunch of "researchers" on Google X and other "research" divisions that do not produce anything strategically focused on the customer. Google is paying the price and trying to react to the MARKET they already lost. Yes, search is affected for sure, so ads revenue is impacted also.
Google can inject another 10 billion dollars in new devices or trying to make new AI apps.. While the politics between leadership keep playing out and while the LACK OF CUSTOMER CENTRICITY is a fact. Google will lose and will lose drastically.
I also remember a product manager saying PRDs are trash and giving marketing decks to the vast number of leetcode engineers who do not know what a web socket is and that never building any product in their lives would be enough. That's the Product Manager responsible to guide the marketing / product strategy .. LOL.
Again.. Customer.. you do not understand? It is not AI taking over jobs; it is Google leadership being weak, Google without customer strategy, even building expensive TPU that NVIDIA also in a good portion of Oracle cloud infra-structure performs better and is faster.
Google is over! Google leadership can be used as a model to write a book about "how to destroy a billion-dollar company".
Pathetic !
AI is taking over all the jobs. You knew it was coming eventually. Problem is, no one uses Bard. We became too famous for shutting products down instead of improving them.