We are making 30 million Dunks per year, all kinds of colors available online. The worst factories are making Dunks to save a buck. Jordan retro isn’t selling out, what is next?
5 replies (most recent on top)
It’s just shoes…how hard can it be?
Copy pasta with different sauces
We stopped innovating and just milked dunks, AF1 and AJ1's etc for past several years. We used to do a good job at creating scarcity with those and keeping consumers wanting more. Now we wonder why consumers are ready for something new but we let them gorge our franchises last several years. Consumers are cyclical. They loved Yeezys they loved Stan Smiths. They rotate through franchises. But if you give them all to them all the time they will get tired of it and want something new. And we didn't deliver anything new. We may ramp innovation and pull new forward as fast as possible but it won't happen for several quarters.
Nike loses its number 1 spot …
more dunks