Thank the lord. What a waste of time, space, and money. There is no single thing that so precisely represents how little trust leadership has in the product engine than the fact that they spun up this team that knows absolutely nothing about the business. And even though they’ve been around for a long time now, they still haven’t figured out how to put together true insights.
Good riddance!
There are CI people trying to find out exactly where consumer is going. Whoever these id--t reps are saying CI can't do that, can them.
CI says again and again and again that their work should not be used to predict where the consumer is going. If it can’t be used for that, then what is it for? Sentiment analysis is easy these days.
The insights are either not aligned with any product creation slice or are too shallow and instances to be reacted to.
As a random person in CI seeing friends with families, health conditions, you know, real lives, lose everything today - I hope you sleep well tonight. Must feel good to be you.
EDA guy here. Our teams are so top heavy it's a joke and we are constantly scrapping projects for a revolving door of CI guys.. it's impossible to grow and mature any products when some id--ts decide to shake up the org every 6 months but never actually cut the LT fat out.
If these cuts really are for management then for the love of God start hacking until we have a stable core that has better things to do than infight.
You guys dont know what CI does, all algos on website that drive revenue
What a vile post.
Concur that Commercial Analytics and EDA could both use a healthy trim - never saw much value out of either orgs but they did have tons of feverish hiring and a lackluster SLT to prop them up.
Along with CI, they need to get rid of commercial analytics and EDA, too much expense and too little insights
2 sr dir gone
Ci is a drop in the bucket compared to investment they’ve made in id--tic, digital “experience” products. Years and years supporting NRC, NTC, et al
Got any data or insights to support this hot take?
I mean I’ve seen a few things out of insights that were spot on, specifically around how we show up in Women’s, and the business refused to take action on it so I wouldn’t say it’s any one team’s fault.
And what exactly do you expect people in this forum to do? Why did we need to know this? If you’re so confident in your opinion go talk to leadership directly. But you won’t do that. The most you’ll do is post an overly dramatic, tone-deaf take on what you personally think made Nike a “dead brand” in a forum where no one can do anything. Go tell leadership you can do a better job than them, no one here cares to witness your superiority complex and lack of empathy.
None of the more recent acquisitions have been utilized effectively. Celect, Datalogue, RTFKT, Zodiac
OP here. You think I posted this thinking I’d get up voted? lol. I posted this because people need to realize that things like the consumer insights function are why this layoff is happening. Leadership demanded the absolute trash that team delivered be acted upon. And guess where we are now? A dead brand.
Why are you so angry? And why are you trying to make people feel worse? So you can get a few upvotes and feel validated in your imagined superiority?
They bought Zodiac and then pi---d it’s tech away.