Lot Rot vehicles discounted. Dealers can keep the incentives if they hide the fact from customers. Not sure how customers benefit with this approach.
More Farley marketing wisdom?
Ford Authority reported back in October 2023, rising new vehicle inventory previously prompted The Blue Oval to launch what it calls the “Aged Inventory Bonus Cash” discount for the Ford Edge, Ford Explorer, and Ford F-150. That offer gave customers $1,000 off select models that had been in stock at a dealer for more 60 days in select markets, making them a bit more compelling. Now, Ford has once again launched a new aged inventory discount program as inventory levels continue to rise.
According to a dealer bulletin recently seen by CarsDirect, Ford recently launched what it calls “90+ Day Aged Inventory Dealer Cash,” which offers varying deals depending on region and model, though each pertains to vehicles that have been in dealer inventory for more than 90 days. It includes a slew of 2023 models, as well as the 2024 Ford Explorer, Ford Mustang, and Ford Expedition, specifically.
This particular offer is a manufacturer-to-dealer incentive, meaning that dealers can either use it to lower the price of a vehicle or pocket the cash themselves, but regardless, it can save shoppers up to $2,000 in certain cases. For example, shoppers in Phoenix, Arizona can get $2,000 off a 2024 Explorer or $1,500 on a 2024 Mustang, while those in Denver can get $1,500 off a 2024 Ford Escape or Expedition. Interestingly, Pittsburgh residents can get $1,500 off the price of a 2024 Ford F-150, but California buyers have a pretty wide array to choose from – in fact, they can get $1,500 off the price of a 2024 Mustang, Explorer ,Escape, Expedition, or a 2023 Ford Bronco.
If stacked with additional discounts, this incentive may prove to be compelling for customers in the market for one of these three models, if they live in a region where they’re eligible to receive it, at least. The trick will be finding a vehicle that’s been sitting for at least 90 days, though at the moment, it seems like there are plenty out there ripe for the picking.