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https://www.ft.com/content/4fdc1b22-246c-402b-abaf-f56e5d591cdc
One of the most covetable sneakers ever made is a pair of black and yellow basketball high-tops, the Wu Ta-g Dunks, released by Nike in 1999. Legend has it that just 36 pairs were ever produced and given to friends and family of the Staten Island hip hop group. But when the world’s largest sportswear maker teased a commercial release of the shoes last week, posting a photo of the kicks to the Nike Sportswear account on Instagram, some collectors baulked.
“It’s hard not to think this is unconnected to Thursday’s disastrous earnings call,” wrote Mike Sykes, author of the sneakerhead newsletter, The Kicks You Wear. By taking a special collector’s item and putting it for sale to the general public, he said, “it feels like Nike is just buttering us up and hoping we forget how stale things are”.
https://www.ft.com/content/4fdc1b22-246c-402b-abaf-f56e5d591cdc