When a VP makes a person "Director of Engineering" while at the same time that (now) Director (that has little to no engineering experience mind you) has mentioned in the past that they don't think they need engineering, then that sends 2 messages. 1) The VP that put him there doesn't know how to place people in positions that enhances their group/company and 2) Other Directors, VPs, and Managers are definitely in positions at Crown that they have no business being in the first place.
There are no recommendations/suggestions to fix poor hiring/placements other than to get rid of the people enabling that in the first place. If leadership wasn't inept, then no one would be complaining on here telling different versions of the same story.