As usual, Bb laid off about 200 people (some were called position eliminations or not filling open spots) in order to try and make their numbers look good to private equity ownership and potential buyers. This has been repeated every year since Providence bought them, and is unsustainable and basically cooks the books to look as if they are hitting profitability numbers. Ugh.
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They WERE doing well. Past tense. If you look at consumer confidence and the morale of those who haven't yet found a seat in a lifeboat, it's evident that the best days of BB are long behind them. The products haven't aged well, the leadership is more arrogant than competent, and they have lost credibility in a market where alternatives exist.
It's all Providence - it's really them trying to squeeze out every penny even though the company is doing well