Sperry Canada self destructed in 2014 and 2015 wasn't a year to try and recover. Half of the jobs lost weren't related to the market conditions, half were customers fed up with Sperry and took their business elsewhere.
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Sperry Canada is hurting hard. With SAGD budgets at a decade low, Calgary sales reps are having to sell others services that in years past it would have laughed at. Problem is, customers can see Sperrys' back peddling & are loving to see them squirm. Sperry is only helped by the huge price concessions they can offer. Sperry Canada needs internal change in order to come out the other end better off. It will be interesting to see how this deep purge changes the look of the company.