Do you see a single person standing up to take credit for spearheading that acquisition? Of course not, because it's management's desperate CYA mob-mentality low-ball attempt to make Mattel look like a digital player. But those are crappy, useless tablets.
Where's the TV moment? If they play the "education" card, it's because there's nothing else to talk about. Since when does Mattel care about education? All our fearless leaders care about is dollars. We need to chase the iPad crowd, not the Fuhu crowd.
No amount of tech catchup can make those tablets relevant or desirable. This is the second biggest screwup after The Learning Company. We'll eventually give Fuhu away for free, as we did with TLC. American Girl may be next, and Fisher Price.
Buy one, get one free!