That was an epic failure... the concept ranks right up there with the "Bay of Pigs" operation! We just keep adding eggs and yolks on our faces... however there is a little silver lining (sarcastically)... in less than a decade the company has managed to destroy, tarnish and black balled a company that was pristine and prestigious for over 100 years+!
Now that's something that should he taught in every college level Business and Economics class how to destroy a once strong, vibrant and profitable private company into a laughing stock of the industry in a snap of a finger or blink of an eye.