Man, why didn't whole foods see this coming? Oh yeah, Walter Robb said it was a fad. I have no less than 7 of these companies now advertising on my Facebook timeline. Not to mention the Butcher 100% grass fed delivery service. Not that all of these money losing companies will make it, but they must be hurting sale.
I also wrote in 2006 to Mackey on Yahoo (undercover MACKEY) that whole foods should put kiosks in Airports all over. That would bring unimaginable brand recognition. CIBO did that exact thing and now there are CIBO Gourmet Markets all over.