If you believe the press reports about Foot Locker, Finish Line, and other retailers falling short on their numbers, each of them mention Nike's lack of a true (or new) innovation pipeline. As a shareholder & employee I ask, where is the accountability at the senior level for this? Why has nothing been done to remove people like Trevor or Jayme? Those two, along with their lieutenants should be replaced. They all talk a good game but when it comes down to it, they are the ones who are tasked with making the decisions related to brand and product. One, or both, of them should be let go.
Nike is too focused on sneakerhead, small drop, collaborations and has lost the focus on the consumer. Instead, we have let the Energy team go too far, thinking that these so called "cool" drops would save their business. It's time to wake up and realize that the 200 sneaker influencers you love so much don't actually make a real difference in the marketplace anymore. It's an old model. The world has moved on and the Consuner expects and wants to be listened to. The Maxim "the consumer decides" has become a joke. We talk about it like we mean it, but what we really mean is "we decide but we say the consuner does". It's time to get back to focusing less on ourselves and more on the athlete.
Arrogant leaders who put themselves above all others, like Edwards, are what is killing our great brand. He talks a great game but he's not our leader of the future. He's not even the right leader now. He's too arrogant.
What happened to our focus on innovating for the athlete? Right now, we are focused on new color ways and materials for old retro products sold in 300 square foot sneakerhead shops. We have lost our focus.
"There is no finish line"
Newsflash - there is a "Finish Line" and their business is suffering because we aren't focused on making great products for them to sell.
We are laying off the wrong people.