GE has always focus on it's internal self image. Constantly patting each other on the back and focusing on self branding. They constantly moved execs , management and regular employees between positions they were not qualified for. These employees then spent lots of time and money trying to impress with go nowhere projects and work. The biggest issue then was divestiture of capital just after they got things going good. Then they wanted to be software company and be the biggest and best. I new it was doomed from the beginning. They should have had more modest goals for GE digital and focused that effort on helping our industrial's grow. 20-20 hind site but the main reason was greed and ego.
Posted by @PaHUEuv-wcr, agree with every word. Unfortunately, I believe it's now too late to recover from all the bad decisions.