All about spin versus delivery "Just the results." Do they they even read their own mottos?
"here was quite a bit of new material, and I'll go over the highlights. As in the past, Intel presented valuable technical information, and then marred it with flimsy assertions and marketing spin. With each of these presentations, going back to the February Investor Meeting, the desperation to assert process leadership seems to ratchet up a notch. As the claims become more strident and self-serving, they also become less credible."
"Given that the audience was primarily Chinese, I'm really not sure how well that went over. It conjured up images of heavy-handed Westerners attempting to muscle their way into the Chinese market."
"Most of the day's presentations were devoted to trying to prove how superior Intel's 10 nm technology is compared to competing 10 nm processes. Intel once again claims, with reasonable justification, that its 10 nm process offers nearly twice the transistor density of competing processes.
But note that as things stand right now, TSMC's and Samsung's 10 nm processes offer greater transistor density, by Intel's own elaborate definition, than Intel's 14 nm process.
Reports of further delays in 10 nm
Therein lies the crux of the problem for the company. Intel's case for its process superiority would have been so much more compelling if it actually had shipped 10 nm products. Samsung has been making 10 nm Exynos and Snapdragon parts since Q1 of this year. TSMC followed in Q2 with the Apple (NASDAQ:AAPL) A10X for iPad Pro and the A11 for the new iPhones."
https://seekingalpha.com/amp/article/4108453-intel-selling-technology