There is really no reason all non-tech positions shouldn’t be based in Bentonville. It’s a fallacy to suggest the company can’t attract talent in these areas to Bentonville because they’ve been doing just that for decades, and as noted below, a good many of the associates in San Bruno were recruited OUT of the Home Office.
A startling disconnect exists between what goes on in San Bruno vs. Bentonville in these customer-facing positions, not to mention widespread redundancy in roles and responsibilities. Lots of left hand not knowing what the right hand is doing, or perhaps more accurately, not caring and doing their own thing because they think they know better. And there’s no accountability for such behavior either. It does our customers a tremendous disservice not to have a unified strategy across both dotcom and in-store.