https://www.theverge.com/2018/4/26/17286134/china-smartphone-market-meizu-samsung-apple-decline
So, Q's challenges and pressures are related to the market. Number of smartphone sales may not increase year over year, but total number of smartphones will increase unidirectionally. Hence, companies like Apple with a service & app model will continue to thrive. SM, please call me for the CEO job, I have some brilliant ideas to bail Q out of the trouble.