This is Virginia M. Rometty's reality: IBM's brand is in big trouble. It will take a change of leadership and
strategy in 2019 to save one of America's most-iconic brands.
Otherwise analysts and shareholders, executives and employees, customers and business partners,
should expect IBM's sales and profit productivity to continue to decline.
https://www.linkedin.com/pulse/new-year-bring-fall-another-iconic-american-brand-peter-e-greulich/