I’ve heard half a dozen people have left Nike’s new business incubator group in just the last month. Lot of rumors about why the exodous, mostly around the VP running it. Anyone know more?
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easykicks has been around for years and is on life support. hands washing sneakers over a bucket on the resku website?
now valiant is trying to figure out how to reach the 50+ female which is rich given that nike gives you the ax at 40.
"EasyKicks is an idea that will scale. Cultivator has great potential and Resku ties into sustainability goals and the reseller market."
EasyKicks hasn't scaled / won't scale. Cultivator is a gimmick. And Resku - I can get discount Nike's at an outlet.
EasyKicks is an idea that will scale. Cultivator has great potential and Resku ties into sustainability goals and the reseller market. Yes, some people have left Valiant. It suffers from the same toxic culture and arrogance the rest of the company does. Meetings, politics and matrix b---s---. What a toxic company. Communications s---.
Better deals at factory stores.
Valiant is a colossal waste of $.
Someone told me that this company, which is obviously Valiant Labs shell, is taking the shoes deemed unsellable upon return and cleaning them. Then they sell them at a 25% reduction. Funny thing is that I can go find a similar pair at Goodwill for 80% reduction, and then spend 5 minutes cleaning them.
Just not a well thought out business model. But what would we expect from this type of leader? Never created before. Better get internal comms and some external local creative agencies to create a spin for her fast!
Nike is a brand. In the toilet.
“In my next life I want to come back as an entrepreneur in residence”. Or you could be the tooth fairy. Both jobs are fake and just meant to fool children or shareholders.
In my next life I want to come back as an “entrepreneur in residence” and get paid a corporate salary
Rather than white badging CDC and receptionist staff Nike should white badge Valiant employees. Make them sc-appy and introduce some risk. Would save a hell of a lot more $ than converting others.
What exactly does Valiant do? Where is there output? How are they contributing to top-line or innovation? How come no one knows about it or sees any results? Wasn’t the fact that she completely and magnificently failed in sustainability, despite enormous budgets and world class talent an indicator of her capabilities?
I assume Adi did that shoe for a fraction of Valiant’s annual budget.
I see that adidas came out with a zero waste sustainable shoe yesterday. They seem to be leading the industry despite not having the staff or budget that Nike allocates. The real question however is how long until the VP of Valiant tries to take credit for the work? She took credit for flyknit even though she had zero involvement so might as well claim she did the adidas work too.
“Common thread in those things mentioned - zero outputs for the company, just personal brand building”- yes that, as well as an imcompetent leader who is an industry fraud and internal bully.
Common thread in those things mentioned - zero outputs for the company, just personal brand building
How do people like this thrive at nike all the while laying off people with actual morals and work ethic? Just completely disgusting! I'm glad I never worked there and never will, especially listening to these epic horror stories. Shame what nike has morally become.
Stomping all over men and women since the early 2000s. The worst.
Somebody struck a nerve. There were 31 posts and now 11. Comms must have been instructed to get rid of all posts that reference she-who-won’t-be-named.
Damn this thread is spot on
Great concept, wrong leader
Can we give $ to people who actually like sports?
Less budget to Valiant, more budget to FW quality so Zion doesn't wear Puma in the NBA
@XsXFTRF would you invest your own money in the shoe rental market?
Curious, do the people in Valiant (esp the leader) put their own $ into these start ups, or is it solely Nike $?
You are definitely the minority
Maybe I'm in the minority but I've worked closely with that team and leader recently and found them to be a breath of fresh air. It's exciting to see people actually exploring new opportunities for the company and not spending millions on an R/GA deck just for hype. They are actually building things.
While we throw millions at internal ideas, our German friends are spending much less to invest in outside start ups. People with real risk and upside.
Boondoggle = getting Nike salaries and budgets while throwing $$$ at random start up ideas, none of which will scale. No risk, no urgency.
“Not that bright, but politically well connected” - that’s a great summary of nearly every VP & Sr Director here.