I’ve been with consumer goods companies in sales for 32 years. I’ve been with Mondelez now for just about 20. Five years ago I was told DSD for retailers would end. Retailers wanted to take back control and the reality is, they really only don’t have control over a couple of aisle in the stores. Over the last 5 years, every bit of what I was told is coming to fruition. Prior to Keebler leaving DSD we saw tags at Kroger change reflecting CAO. Then Hostess went warehouse. Keebler went warehouse. Out tags too reflected the change and we too as CAO. WM also goes CAO and dept 82 is now EDI.
If proof is what people need, they will have to wait! We won’t be told one second before they have to. For those that are interested in sharing info, the signs are all there! Believe what you want! It’s pretty much a no brainer at this point!
Really well said, @YZLXV5S-4jji.